---
title: About Us
---

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# About Us

**Our Service Philosophy**

Sutherland-Scherff & Associates was started in 1937 by Charles Sutherland. He began it with the belief that he could offer unparalleled service through excellent client relationships and by representing only quality companies with competitive rates. Almost ninety years later that philosophy continues. Today the agency is owned and operated by his daughter, Susie Scherff, and her daughter, Diana Scherff.

Our agency is driven by our slogan “When service is as important as price…..”  Our goal is to not only provide you with the service that you expect, but also service that you do not expect.   We are independent brokers which means we work with many companies so we can solve all of your insurance needs, not just the easy ones.  

**Our Insurance Companies**

Representing only companies that are rated excellent by A.M. Best, our companies offer competitive pricing, excellent service and financial stability.   We work with companies that specialize in every type of insurance, from homeowners and auto insurance to business insurance, workers’ compensation and professional liability insurance.

**Claims Management Commitment**

At Sutherland-Scherff & Associates, we take an active role in the management of your claims.  We are committed to assuring you receive prompt and fair treatment for any claim involving coverage extended by our agency, to you or your company.

- [![Auto Insurance Quote](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/23317/49a3bcb8-f883-43ad-a2a7-70a36f6364b1.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/23317/49a3bcb8-f883-43ad-a2a7-70a36f6364b1)
- [![Home Insurance](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/23317/540d40a5-8974-46bf-964c-65f82e54c097.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/23317/540d40a5-8974-46bf-964c-65f82e54c097)
- [![Business Insurance](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/23317/9ae56bb6-23d5-4976-a037-0286a85da446.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/23317/9ae56bb6-23d5-4976-a037-0286a85da446)
- [![Business Auto Insurance Quote](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/23317/981ed4b9-ed9f-4518-adec-85284423195d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/23317/981ed4b9-ed9f-4518-adec-85284423195d)

*"Sutherland-Scherff is a unique company and I've had the pleasure to work with them for nearly twenty years. Every experience has been handled with extreme professionalism but with the added benefit of 'personal service"*

**Kara H., Realtor, La Crescenta**

#### Personal Insurance

- [Auto](https://www.sutherland-scherff.com/personal-insurance/auto-insurance/)
- [Home](https://www.sutherland-scherff.com/personal-insurance/home-insurance/)
- [Renters](https://www.sutherland-scherff.com/personal-insurance/renters-insurance/)
- [Umbrella](https://www.sutherland-scherff.com/personal-insurance/umbrella-insurance/)
- [Flood](https://www.sutherland-scherff.com/personal-insurance/flood-insurance/)
- [Motorcycle](https://www.sutherland-scherff.com/personal-insurance/motorcycle-insurance/)
- [Watercraft](https://www.sutherland-scherff.com/personal-insurance/watercraft-insurance/)
- [Recreational Vehicle](https://www.sutherland-scherff.com/personal-insurance/recreational-vehicle-insurance/)
- [Off-Road Vehicle](https://www.sutherland-scherff.com/personal-insurance/off-road-vehicle-insurance/)
- [Dwelling Fire](https://www.sutherland-scherff.com/personal-insurance/dwelling-fire-insurance/)
- [Earthquake](https://www.sutherland-scherff.com/personal-insurance/earthquake-insurance/)

#### Business Insurance

- [Commercial Property](https://www.sutherland-scherff.com/business-insurance/commercial-property/)
- [General Liability](https://www.sutherland-scherff.com/business-insurance/general-liability/)
- [Commercial Auto](https://www.sutherland-scherff.com/business-insurance/commercial-auto/)
- [Worker's Compensation](https://www.sutherland-scherff.com/business-insurance/workers-compensation/)
- [Apartment Insurance](https://www.sutherland-scherff.com/business-insurance/apartment-insurance/)
- [Restaurant Insurance](https://www.sutherland-scherff.com/business-insurance/restaurant-insurance/)
- [Auto Repair Insurance](https://www.sutherland-scherff.com/business-insurance/auto-repair-insurance/)
- [Business Owners Policy](https://www.sutherland-scherff.com/business-insurance/business-owners-policy/)

#### About Us

- [Contact Us](https://www.sutherland-scherff.com/contact-us/)
- [Our Company](https://www.sutherland-scherff.com/about-us/our-company/)
- [Our Agents](https://www.sutherland-scherff.com/about-us/our-agents)
- [Testimonials](https://www.sutherland-scherff.com/testimonials/)
- [Partnership Program](https://www.sutherland-scherff.com/about-us/partnership-program/)
- [Partners](https://www.sutherland-scherff.com/about-us/partners/)
- [Realtors Program](https://www.sutherland-scherff.com/realtors-program/)
- [Our Privacy Policy](https://www.sutherland-scherff.com/about-us/our-privacy-policy/)
- [Claims](https://www.sutherland-scherff.com/service-center/24-hour-claim-numbers/)
- [Payment Options](https://www.sutherland-scherff.com/make-a-payment/)
- [Blog](http://sutherland-scherff.hs-sites.com/blog)

#### Contact Us

**Effective February 2nd, 2026:**

2948 Honolulu Ave  
La Crescenta, CA 91214-3909

**Local:** (818) 248-2860  
**Toll Free:** (888) 400-1133  
**Fax:** (818) 248-5977

![](https://www.sutherland-scherff.com/hs-fs/hubfs/flogo4.png?width=216&height=198&name=flogo4.png "flogo4.png")

2013 Sutherland-Scherff | CA License #0G00862 | [Terms of Use](https://www.sutherland-scherff.com/about-us/our-privacy-policy/) | [Web design by SmartBug Media](http://smartbugmedia.com/)